Yellow Pages Going the Way of the Dodo?

Twice in the past two weeks I’ve had conversations that went something like this:

Me: “Do you have a website?”
Mediator: “Nah, don’t really need one.”
Me: “What leads you to think that?”
Mediator: “I’m really just serving people in my geographic area. I don’t need to be found on the web.”

If you, too, have relied on the yellow pages and ads in your local paper as the anchors of your marketing and promotion, the time is approaching to reconsider your strategy. That’s because local search has moved from a search engineer’s dream to a sit-up-and-take-notice reality. [Read more]

Mediator Tech Maintenance This Week

I’m moving Mediator Tech fully to my DreamHost account this week, now that I’ve given DreamHost a shakedown cruise for many months and believe the move will serve this site well for the long run.

There may be periods the blog is unavailable or functioning oddly while the move is under way in the coming days, so thanks in advance for your forbearance. I don’t plan to put up any new posts until the move is completed…I’ve got some great new online resources and services to share on behalf of other websites and bloggers, so hope to be fully back up to speed soon!

When all is said and done, you shouldn’t notice any changes other than a minor tweak here and there.

Proud to Be an S.O.B.

When a mediator hears they’ve been called an S.O.B., the mind naturally goes in a certain direction.

But being named an S.O.B. for the Mediator Tech blog is actually something to celebrate! Liz Strauss over at Successful-Blog started her Successful and Outstanding Blogger awards as a way to “encourage the sense of community that Successful-Blog stood for. [Read more]

NE-ACR Advanced ADR Marketing Workshop

If you’re in the New England region and want more information on leveraging online technologies for building a thriving practice, then be sure to check out New England ACR’s January 30 workshop, Advanced ADR Marketing:

Advanced ADR Marketing: Online Strategies for Building Business will show you how to tap the power of the Internet to build a thriving ADR practice. Join panelists Robert Ambrogi, Diane Levin and Christine Pinney and moderator Tammy Lenski for this in-depth panel discussion on the leading edge of online marketing. [Read more]

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Making mediation your day job: what’s next

January 5, 2007

I first drafted Making Mediation Your Day Job™ in late 2005 and early 2006, then announced the MMYDJ blook project in August 2006. Many of you have been with me along the way, sending your comments, asking questions, offering feedback, challenging me to write more on certain topics, and sharing your successes from the exercises. I can’t tell you how much your participation and support have meant and I’m certain the final product will be stronger for it.

What is the final product? The print version! [Read more]

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Article Series

1. Making Mediation Your Day Job: Closing Words
2. Making mediation your day job: what’s next

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Making Mediation Your Day Job: Closing Words

January 5, 2007

Thanks for joining me on the journey to making mediation your day job.

I look forward to the day you and many other good mediators have built thriving practices doing what you love and what our world needs. To the day your marketing efforts become enjoyable because you’re seeing real results. To the day there’s true momentum in our field because we’ve understood what our markets really want and need from people who know a thing or two about navigating conflict effectively.

I’m glad if I end up playing a small part in such days coming to pass for you. I hope you’ll keep in touch and let me know. Best to you in bringing your ADR dreams to life.

Copyright © 2007 by Tammy Lenski. All rights reserved.

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1. Making Mediation Your Day Job: Closing Words
2. Making mediation your day job: what’s next

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Setting Your Mediation Marketing Agenda: Identify Your Goals and Your Start

January 4, 2007

By now you’ve identified your key services, described them succinctly, in writing and for verbal sharing. You’ve identified activities you enjoy and ways to tap those activities for your marketing efforts. You’ve selected a target market on which to focus and a technology to employ as leverage.

Now it’s time to create action steps for the next 90 days. But first, a break. If you’ve read these recent sections of the blook back-to-back and completed all the exercises one after the other in a short period of a few hours or days, I encourage you to take a brain break before proceeding. Give yourself a day or two of reflection and digestion before drafting and launching your next steps. [Read more]

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Article Series

1. Making Mediation Your Day Job, Part 7: Setting Your Mediation Marketing Agenda
2. Should You Have a Business Plan?
3. How Much Time Should You Spend on Marketing?
4. Setting Your Mediation Marketing Agenda: Offer Compelling Services
5. Setting Your Mediation Marketing Agenda: Select Activities You Enjoy
6. Setting Your Mediation Marketing Agenda: Focus on a Target Market
7. Setting Your Mediation Marketing Agenda: Identify Your Goals and Your Start

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Setting Your Mediation Marketing Agenda: Focus on a Target Market

January 4, 2007

In Part 4 of the blook I suggested that focusing on a narrow target market is a much more effective strategy than trying to market to a broad group of people. If you haven’t yet sufficiently narrowed or committed to a specific market, then the following exercises is for you:

Exercise 7.3.1: Pick a single target market and identify how to reach it
[Read more]

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Article Series

1. Making Mediation Your Day Job, Part 7: Setting Your Mediation Marketing Agenda
2. Should You Have a Business Plan?
3. How Much Time Should You Spend on Marketing?
4. Setting Your Mediation Marketing Agenda: Offer Compelling Services
5. Setting Your Mediation Marketing Agenda: Select Activities You Enjoy
6. Setting Your Mediation Marketing Agenda: Focus on a Target Market
7. Setting Your Mediation Marketing Agenda: Identify Your Goals and Your Start

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Setting Your Mediation Marketing Agenda: Select Activities You Enjoy

January 4, 2007

In Part 3 and Part 4 of the book we reflected on ways to make marketing an activity that’s enjoyable, in part by emphasizing activities you enjoy naturally and in part by building on what you already know how to do as a mediator. Now it’s time to make some decisions and commitments. [Read more]

Previous article in this series Next article in this series

Article Series

1. Making Mediation Your Day Job, Part 7: Setting Your Mediation Marketing Agenda
2. Should You Have a Business Plan?
3. How Much Time Should You Spend on Marketing?
4. Setting Your Mediation Marketing Agenda: Offer Compelling Services
5. Setting Your Mediation Marketing Agenda: Select Activities You Enjoy
6. Setting Your Mediation Marketing Agenda: Focus on a Target Market
7. Setting Your Mediation Marketing Agenda: Identify Your Goals and Your Start

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Setting Your Mediation Marketing Agenda: Offer Compelling Services

January 3, 2007

In Part 2 of Making Mediation Your Day Job™ you completed two exercises in which you answered the questions, What kind of help do people want? and What if you couldn’t mediate? Now it’s time to take that draft thinking and make it real. [Read more]

Previous article in this series Next article in this series

Article Series

1. Making Mediation Your Day Job, Part 7: Setting Your Mediation Marketing Agenda
2. Should You Have a Business Plan?
3. How Much Time Should You Spend on Marketing?
4. Setting Your Mediation Marketing Agenda: Offer Compelling Services
5. Setting Your Mediation Marketing Agenda: Select Activities You Enjoy
6. Setting Your Mediation Marketing Agenda: Focus on a Target Market
7. Setting Your Mediation Marketing Agenda: Identify Your Goals and Your Start

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