The Mediation Marketing and Management Vault, February 2007
February 27, 2007
Since Mediator Tech’s readership continues to grow by leaps and bounds, I’m aware that you may not have had a chance to sift through copious past articles. So I’m starting a new monthly review that dips into the archives and shares highlights from one year earlier. I hope you find these helpful! [Read more]
How I Started My Mediation Practice, Part 2
February 26, 2007
In How I Started My Mediation Practice, Part 1, I promised I’d discuss what ADR practice startup decisions I’d repeat and what mistakes I’d try to avoid if I had a do-over. I guess it’s disclosure time!
I made some decisions I’d repeat…
- Choosing a narrow target market: By selecting a narrow target market in my startup phase, I was able to allocate my precious marketing dollars to a clear audience and purpose. I wish I could say I did that because I was a marketing wiz a decade ago! The truth is, [Read more]
Article Series
- How I Started My Mediation Practice, Part 1
- How I Started My Mediation Practice, Part 2
How I Started My Mediation Practice, Part 1
February 23, 2007
Like Victoria Pynchon, I dove off the cliff. I began the process of building my mediation process and being a first-time business owner the day I submitted my resignation to the president of the college at which I served as a vice president and dean. That was almost 11 years ago and I still remember breaking out into a cold sweat driving home that evening.
My first steps after resigning, aside from panic stricken moments where my daily jogs turned into runs so fast you might think the hounds of hell were after me, were to [Read more]
Article Series
- How I Started My Mediation Practice, Part 1
- How I Started My Mediation Practice, Part 2
How to Securely Send Large Files Over the Internet
February 20, 2007
I’ve written before about ways to work around email attachment-size limits that sometimes get in the way of sending or receiving large files. In Work Around Email Attachment Size Limits, I profiled file-sharing service YouSendIt. Now I’ve got two more I’d recommend and they both offer something a bit different from one another:
SendThisFile. I found this one thanks to Bob Ambrogi, who used it to send me a large PowerPoint file in preparation for a New England ACR panel he was serving on and I was moderating. It worked like a charm, instantly and without a hassle. It’s now my preferred service…and it’s free. [Read more]Build Business with Relationship Blogging: SOBCon07
February 18, 2007
I’ve written quite a bit here about marketing mediation by creating relationship and dialogue with prospective clients. I’ve also written about ways that blogs help you do just that.If it’s building your practice by building relationships with potential clients interests you, then the Windy City is where you want to be on May 11-12, 2007. [Read more]
Resource for Divorce Mediators: Earthquake in Zipland
February 15, 2007
If you’re a divorce mediator, you may be interested in this resource for your clients. Designed for 7- to 13-year-old children of separated or divorced parents, Earthquake in Zipland intends to help kids cope indirectly with the emotional issues that arise from their parents’ split.Chaya Harash, one of the creators, wrote to tell me that Earthquake in Zipland has a new release with many new features and finishing touches. She forwarded a copy of the press release announcing the final product: [Read more]
Yugma: Free Web Conferencing and Collaboration
February 14, 2007
Yugma is a Sanskrit word meaning “the state of being in unified collaboration.” When I saw that, I figured mediators in particular would appreciate hearing a bit more about Yugma, a new free web conferencing service that’s getting excellent reviews.Web conferencing enables people to be “together” in a meeting via the World Wide Web, regardless of where they are geographically. In a web conference, each participant sits at their own computer and is usually also on the telephone, either through traditional means or through services like Skype. Using the web conference, participants can [Read more]
Marketing Article in Family Mediation Quarterly
February 13, 2007
If you’re a reader of the Family Mediation Quarterly or a member of the Massachusetts Council on Family Mediation, then I invite you to check out my article in the new edition, “Tap Your Inner Geek: Online Marketing for Mediators.” It’s a concise overview of some of the principles I’ve developed to help mediators transform marketing from a “must-do” (or “hate-to-do”) to a “want-to-do.”If you’re not a subscriber to the Quarterly but are interested in a copy of the article, I understand non-members can purchase single issues through the website.
Copyright © 2007 by Tammy Lenski. All rights reserved.
Using Wikis to Collaborate with Clients
February 12, 2007
Do you ever need to collaborate with your ADR clients on a document before it’s considered final? I sure do and the trading of documents back and forth by email got old. Fortunately, wikis have come to the rescue.
Wiki means “quick” in Hawaiian and if you’ve ever used Wikipedia, an online user-created encyclopedia, you’ve visited a wiki.
Wikis are just web pages you can create without having to know anything about coding or creating websites…if you can type, you can create a wiki page. Wikis are great for collaboratively creating documents because [Read more]Rethinking the Web and Our Relationship to It
February 9, 2007
Kansas State University professor (click on the link and take note of the URL…coincidence?) Michael Wesch has created this four-minute video to explain how Web 2.0 is different from the Internet of the past:
A tip of the hat to LifeDev for the post that lead me to the video.
