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4 Questions Your ADR Website Should Answer Immediately

A visitor arrives at your ADR website. The first screen loads. That screen, the first they see without scrolling down, has the same real estate value that “above the fold” has for newspapers. High value.

Because what they see immediately can keep them on your site a bit longer, giving you time to interest them more in what you have to offer. Or it can cause them to move on.

The Blog Herald’s Chris Garrett reminds us that your website’s top-screen real estate should answer four key questions immediately. While Chris was commenting specifically about blogs, the advice is generalizable to “static” (traditional, regular) as well as blog-based websites. In 10 Minute Blog Tips: Making a Good First Impression he lists the four key questions: [Read more]

StudioDell Helps Small Business Owners Learn About Technology

U.S. computer manufacturer Dell has been hard at work to make its website serve purposes beyond selling computers.

One result is StudioDell, which hosts short videos on ways to learn and use technology for managing tasks and marketing your ADR business. Think of it as Dell’s YouTube. Says Dell,

Learn about new technology. Watch. Download. Share. StudioDell is designed to help you get the most from your Dell experience. Through videos and podcasts, we’ll share Dell’s expertise on emerging technologies and use interactive tools to communicate directly with you.

You don’t need to be a Dell customer to access and use the site. Studio Dell is arranged in three “channels” directed at specific audiences: [Read more]

584 Business Card Ideas

At a conference last week, I struck up a conversation with a woman seated next to me. She offered me her business card and when I took it from her, I knew without any shadow of a doubt that she’s a visual artist. Everything about her card conveyed that message in an instant.

What does your business card say about you and what you do? Is the message you’re sending a good fit for the market you’re targeting? And how does your card distinguish you from other ADR practitioners or firms?

If it’s time to break out of the traditional business card mold to convey a more effective marketing message [Read more]

Video Shows How to Get Things Done with Google Apps

Back in March I offered a series of articles on Getting Things Done with Google, in which I described ways to use Google applications to manage your ADR business.

Now a 17-minute video shows how to use Google Apps, with a focus on the integration of Gmail with other Google products to create a productivity suite of sorts. Here’s Rajen Sheth, a manager for Google’s enterprise products, doing a really nice job providing the overview:

Mediation Marketing and Management Vault, May 2007

The Mediation and Marketing Vault is a monthly feature that dips into the archives and shares still-relevant articles from one year ago. If you’re new to Mediator Tech, I hope you find these helpful!

• Shorten Long URLs for Email: I’d add TinyURL’s service to this list now.
• Photos on Your Website: Are They Too Stock? How not to look live every other ADR website out there.
• Marketing Your Mediation Practice: Your Hidden Remarkable Benefit: A creative spin on the old “unique selling proposition.” [Read more]

  Filed Under Mediation marketing · Leave a Comment  

  Protect Your Email Address with Contactify

  May 11, 2007

  If you use a website of any kind as part of your mediation marketing strategy, then you probably include a way for visitors to contact you via the site. I’ve written about ways spammers harvest email addresses from websites and have offered a few work-arounds to balance your interest in being reachable with your interest in keeping your email out of mega-spammers’ slimy little hands.

  Now there’s a new option from Contactify and it’s pretty straightforward. First, you create a free Contactify account with your email address and password of your choosing. You then receive a Contactify link that you can post anywhere on your own site or even use in place of your email address in a chat form or other similar place. When people click on that link, they’re taken to an online contact form. When they submit the form, you receive an email with their name, email address and message. They never see your email address.

  Contactify is still in beta but seems to work smoothly.
  
  Copyright © 2007 by Tammy Lenski. All rights reserved.

  Filed Under Your ADR web presence · Leave a Comment  

  A Green ADR Resources Roundup, May 2007

  May 8, 2007

  In honor of May and the greening of my New England world as spring settles into early summer, this month’s ADR Resources Roundup has a distinctly green theme…green as in environmental sustainability.

  We mediators know a thing or two about neutrality. I’m hoping that means you’re interested in being carbon neutral too. While carbon neutral practices won’t address all of our environmental and sustainability challenges, committing to a green ADR practice adds to the efforts of other business owners who are making similar choices to tread more lightly on the earth.

  Here are some of my favorite ways to live and work green, along with a few starting resources to guide you if you’re new to that practice. I hope you’ll leave a comment to share some of your own so we all benefit from each other’s good finds. [Read more]

  Filed Under Grow your ADR business · 3 Comments  

  Take the Justice Survey

  May 7, 2007

  Victoria Pynchon of the Settle It Now Negotiation Blog has posted a justice survey she’s inviting mediators to complete. Before clicking on the survey link, check out this commentary by Vickie, where she explains why she’s seeking input only from attorneys and mediation clients, and not from professional mediators without law degrees (unless you want to take it from the orientation of a client).

  Vickie, I would love to see you do an additional survey, if your time permits…One that asks professional mediators of all types what they think of the “mediation as justice” question, since I suspect that mediators who aren’t also attorneys have some worthwhile and perhaps expansive thinking on this…I suspect many of us see our work as something more or quite different than “delivering justice or simply final resolution.” Might be an intriguing piece of informal research!
  
  Copyright © 2007 by Tammy Lenski. All rights reserved.

  Filed Under Announcements · 1 Comment  

  Are Your Website’s Colors Conveying the Message You Intend?

  May 3, 2007

  I came home with a new suit a few weeks ago. As I reached into the shopping bag in preparation for a show-and-tell for Rod, he said, “Let me guess: Black or purple?” I triumphantly whipped the lime green spring suit from the bag. But I had to admit…I’d almost bought the pale purple!

  Ever wonder what your favorite colors say about you? And what your logo, letterhead and website colors may convey to your market? Thanks to Claudia Cortes, you can find out by visiting her informative, entertaining and interactive website, created as part of her MFA thesis project at RIT. Color in Motion is chock full of ways to look at and think about color.

  And while we’re on the subject, [Read more]

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