Mediation marketing quote of the month, september 2007

The Japanese have invented some truly useful words. One of them is otaku. Otaku describes something that’s more than a hobby but a little less than an obsession. Otaku is the overwhelming desire that gets someone to drive across town to try a new ramen-noodle shop that got a great review. Otaku is the desire to find out everything about Lionel’s new digital locomotive–and tell your fellow hobbyists about it…Smart businesses target markets where there’s already otaku.” – Seth Godin, Purple Cow

Hiring an adr web designer? watch for these warning signs

Don’t let it happen to you: You pay a chunk of change for someone to design your website or blog. Then you find out you can’t even update it without going through them…and paying them more money for their time, of course. Maybe you even find out you don’t own your own domain name.

In Are You Being Held Hostage by Your Web Developer?, marketing pro Drew McLellan points out, [Read more]

Mine your adr site’s visitor stats for valuable information

Kristina Haymes has invited me to comment on the best tools for tracking who’s reading your blog, what’s getting the most attention, and other analytic want-to-knows.

She’s raised an important question, because if you’re not tracking your readers’ and visitors’ habits, you’re missing some terrific opportunities to build readership, increase your visibility, and leverage your ADR blog for greater mediation marketing success.

I know that terms like “metrics” and “analytics,” especially combined with words like “technology” have an effect on some mediators akin to a cold bucket of water thrown on your back while sunbathing. But it’s not all that complicated and [Read more]

2 new additions at mediator tech

Mediator Tech now has two new features, created to help make managing and marketing your ADR practice even better:

The Mediation Marketing Forum

The first new feature is my free Mediation Marketing Forum, where you can ask questions, share ideas, and build dialogue around the marketing and promotion of your own ADR business. [Read more]

Mediators, are your hourly rates keeping you afloat?

Mediators, are you charging what you should be? Are your fees paying your bills and leaving you with money for the piggybank? And are your fees representative of your skill and experience while also taking into account your market and competition?

One of the most frequent questions I get from my mediation grad students and consulting clients is “how much should I charge?” Rates are generally based on two sets of factors: What you want and need to earn, and market factors like competition, industry standards, demand for services, and geography.

Your business research should help you identify a rate based on the latter factors. For the first set of factors, try Freelance Switch’s free online Hourly Rate Calculator. You can use without registering or telling them anything about yourself. It asks you to [Read more]

Calling all adr bloggers

Mediator Tech will be participating in Blog Action Day on October 15. It’s an initiative to bring the blogging community together for a single day, on a single important issue: The environment.

If you’re a blogger, you can find out how to get involved by visiting Get Involved! And if (when?) you sign up to participate, leave me a comment on this post…I’ll put together a list and links to all ADR blogs that are taking part and share it with you.

For more on going green, check out my posts from earlier in 2007: [Read more]

Mediation marketing and management vault, august 2007

The Mediation and Marketing Vault is a monthly feature that dips into the archives and shares still-relevant articles from one year ago. If you’re new to Mediator Tech, I hope you find these helpful!

Blog + Book = Blook: A year ago this month I began posting sections of my forthcoming book, Making Mediation Your Day Job. The book is at the publisher now and you’ll be hearing lots more about it soon!

Being a Mediator, Becoming a Business Owner: How to take the “ugh” out of marketing and think of practice development in ways that build instead of sap your energy. [Read more]

ADR resources roundup, august 2007

My monthly roundup is a short list of links to services, ideas, and articles that help make marketing and managing your ADR practice more effective and efficient.

Has email become a giant black hole into which too much of your day is getting sucked? Try these 10 Essential Email Skills for Any Freelancer.

Never forget to include the attachment in an email. Seems so obvious, but I’ve forgotten a few attachments myself and certainly have gotten quite a few of the same. So, there are enough of we sieve-brains out there to warrant this simple solution at Never Forget to Include Email Attachments.

Find out what your website visitors look at and click on with [Read more]

Shift happens

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Want to make mediation your day job?

It’s coming soon…

Copyright © 2007 by Tammy Lenski. All rights reserved.

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