Podcasts for mediation career-building

A couple of weeks ago one of the mediators I’m currently mentoring asked me what podcasts I subscribe and listen to. While my podcast listening list changes depending on my focus interests during a given period, a few tend to stand the test of time. The following are some of those and often on my recommended list for mediation marketing and learning:

Duct Tape Marketing Radio - An excellent weekly marketing podcast from John Jantsch, typically running about 25 minutes.

Blogging and Beyond - Hosted by the BlogSquad’s Denise Wakeman and Patsi Krakoff. Currently on hiatus for a few months but there are tons of archived podcasts worth your time, each typically running about 30 minutes. [Read more]

Everyone thinks they’re a mediator

Over my more than a decade in full-time private practice, I’ve run into tons of people who’ve told me “Oh, you mediate? I mediate too.” Everyone believes they mediate in some form in their families and workplaces. And they do.

As of today, even my MacBook is telling me that it’s a conflict resolver. If even my computer thinks they do what we mediators do, it’s no wonder the public doesn’t fully grasp that we offer, well, something more. It’s a good marketing challenge for you to consider when you put yourself out there as a mediator or other conflict resolver.

But my MacBook has something on us, for sure: It resolved this particular conflict in the single click of a button!

Copyright © 2007 by Tammy Lenski. All rights reserved.

Mediation marketing through trade associations

If you’ve narrowed your target market effectively, then you’ve chosen a market you can actually find, either online or in person.

And if you’ve chosen a target market based on a profession (for instance, the supply chain industry or realtors), then writing articles for trade publications and speaking for trade associations are excellent and natural mediation marketing strategies.

But does the profession you’re targeting have a trade association or publication? Here are some resources to help you find out: [Read more]

Blog action day: greening your adr practice

Today is Blog Action Day. Bloggers all over the world are uniting to put a single important issue on everyone’s mind: The environment.

My contribution today is a roundup of excellent online resources to supplement the Green ADR Resources Roundup I offered last May. For your ADR business or your home, for our planet and for our future, take a few minutes and wander through these articles and sites designed to make green choices easier: [Read more]

Do you let the urgent get in the way of the important?

Stephen Covey, perhaps best known for the bestselling The 7 Habits of Highly Effective People, used to conduct a powerful demonstration in his speeches and workshops. I saw him do it this way:

He showed the audience a large glass bowl, a pitcher of sand, and a container of rocks. The bowl represents our time and energy on any given day. The rocks represent the important work we need to do, the work that has the power to transform our lives and our practices. The sand represents the urgent–and often unimportant–matters we attend to day to day, like going to meetings, returning email, running errands. And blogging, if you don’t play your cards right. [Read more]