Blogging Is Good for Business

Today’s Boston Globe discusses why blogging is essential for your career. And they mean “career” in the broadest sense, including your career in the mediation business. According to the Globe (with whom I heartily agree), three key reasons to blog include:

Blogging creates a network. A blogger puts himself out in the world as someone who is interesting and engaging – just the type of person everyone wants to meet.

Blogging makes self-employment easier. You can’t make it on your own unless you’re good at selling yourself. One of the most cost-effective and efficient ways of marketing yourself is with a blog. When someone searches for your product or service, make sure your blog comes up first.

Blogging provides more opportunities. Building brands, changing careers, launching a business—these endeavors are much easier once you’ve established yourself online.