Blog + book = blook
Making Mediation Your Day Job™ was a "blog-to-book" or "blook" project. Writing began in February 2006 and Dr. Tammy Lenski started offering sections of the book online at MediatorTech.com in August 2006 to share her ideas, offer her readers a preview of the work before print, and gather feedback.
If you’re interested in the book as it was blogged, you can find selections as follows:
- About the Blook Project
- Introduction
- Part 1: Mediators and Marketing, A Natural Match
- Part 2: The Art of Framing How You Help
- Part 3: Reframing Your Marketing Intentions
- Part 4: Creating Dialogue with Your Market
- Part 5: Creating Dialogue Online
- Part 6: Getting Started with a Blog
- Part 7: Setting Your Mediation Marketing Agenda
- Closing Words
Making Mediation Your Day Job™ ISSN 1933-9232.
