Book buzz
“More than a book, Making Mediation Your Day Job functions like an honest conversation with a wise and caring friend. Dr. Lenski writes as someone who has been there and understands where and why any of us get stuck when it comes to marketing. She’s there to nudge us forward, with encouragement and straight talk.” — Diane Levin, the Mediation Channel
“This short book is a gem. It is quite different from the other relatively recent books on marketing mediation and clearly demonstrates that you do not need hundreds of pages to provide your reader with a comprehensive overview of a topic which bedevils many in our profession…While you can easily read the book in one sitting, it lends itself to a bite-sized approach where we return more than once to those parts that resonate with the reader. It is a resource worth having. None of this is new, the author says “there’s not a single new idea” in the book. But there is. Her synthesis of existing marketing ideas into a “mediator friendly” process is more than just that. It opens up a new way of problem solving, and after all, isn’t that what mediators are supposed to do?” — Colm Brannigan for the Ontario Bar Association News
“Finally! A book about marketing mediation that works for those of us who hate to market and love to mediate. Even though I’ve been making my living in this field more than 23 years, I read this in one sitting, and immediately recommended it to a class full of soon to become mediators that I was teaching…and keep recommending it. Buy it now!” — Ericka Gray
“This book does what no other career or marketing guide I’ve ever read even seeks to accomplish. It inspires and guides. It suggests reaching for the stars with our feet firmly planted on the ground. It asks us to look inside our very own hearts; to assess our strengths and weaknesses; and, to measure the width and depth and breadth of our desires. Then it gives us the action plan we’ve all been waiting for.” — Victoria Pynchon, Settle It Now
“Many marketing books are old wine in new bottles - this is not. It’s a fresh perspective on building your own empire and is single minded in its focus on the business of mediation, not the business of making widgets.” — Geoff Sharp, mediator blah…blah…
“More than another other book, this one bridges the gap between wanting to make changes in marketing your mediation (or any professional) practice and actually making them, by asking insightful questions and providing useful and creative bridges. Dr. Lenski has written a thought-provoking book which I will return to again and again.” — Nancy Hudgins, Civil Negotiation and Mediation
“Lenski is definitely a guru of ADR marketing. Buy her book and learn from a master.” — Stephanie West Allen, idealawg
“I have a sneaky suspicion that Mediator Tammy Lenski’s new book Making Mediation Your Day Job will have much crossover appeal to coaches and other service professionals.” — Lisa Gates, 360 Alliance Professional Coaching
“Authors: take heed of the launch strategy of Tammy Lenski. Tammy really understands the power of connectedness and community in developing an online media program.” — Chris Brown, Branding & Marketing Blog
“Instead of repacking familiar ideas and calling that ‘bigger and better,’ Tammy asks us to use our mediation skills and confront our reluctance to sell our skills and learn to market our businesses…Tammy offers a brief course on marketing using the language of conflict resolution. She gives information and asks questions – reflective questions, of course. She’s not giving advice, just putting the questions out there with enough space to allows us room to answer, or not.” — Carol Stewart, NH Mediation Program
And more…
