Color, Consumer Decisions and Business Branding

August 15, 2006 ·

Robyn McMaster of Brain Based Biz blog has written a helpful article on research about colors. In Colors Highly Influence Customers, Robyin summarizes familiar and less known research on the way color influences moods, business branding, and consumer decisions. There’s useful information for painting your mediation conference roomo or updating your business logo and stationery.

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2 Responses to “Color, Consumer Decisions and Business Branding”

  1. Robyn McMaster on August 18th, 2006 5:37 am

    You provide some great links here to improve marketing strategies. Thanks for featuringing Brain Based Biz. Color is a fasicinating topic and I’ll be following up with more info in the near future.

  2. Tammy Lenski on August 18th, 2006 7:58 am

    Robyn, thanks for stopping by. Color is a very interesting topic from a marketing and service delivery point of view and I look forward to your future posts on the topic!





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