Do You Know How to Make Mediation a Sticky Idea?

“You can catch more flies with honey than with vinegar.”

If my mom were still around today, she’d probably note that we mediators have a special honey and vinegar challenge: “Conflict” and “dispute” are vinegar-like words to most people.

So is there a way to convey what mediators do with a honey-like stickiness?

Last week I reviewed Chip and Dan Heath’s Made to Stick. When you’re done with that excellent read, turn next to Brian Clark’s Build a Sticky Blog series. Even if you don’t have a blog, because the advice is relevant to your mediation website, too.

Says Brian,

“In social media, just about anyone can get 15 minutes of fame, or even 15 minutes a month. But what, ultimately, does that mean? Are you gaining an audience that will make you money or help you achieve your goals?

The key to niche marketing success is to avoid the dreaded “me-too” syndrome and meaningfully differentiate in a way that leads to profits.”

If you haven’t yet differentiated your practice, that’s your first step.