Seth Godin: Flipping the Funnel
January 30, 2006 · Print This Article
You may have read the irreverent and terrific marketing book, Purple Cow by Seth Godin. Godin’s brand new e-book, Flipping the Funnel, is 18 pages, free to download, and worth the read if you’re interested in leveraging technology to build business. Yes, he’s using the book in part to promote his own new business venture, Squidoo, but that doesn’t water down the primary message or the good strategies he suggests. And, consistent with his past approach, he’s demonstrating his marketing strategy by writing and releasing the book this way.
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