Book
Making Mediation Your Day Job: How to Market Your ADR Business Using Mediation Principles You Already Know is the definitive marketing guide for any mediator operating or even considering a private practice. It helps mediators embrace marketing with renewed energy rather than trepidation, and proves that mediators can use your own knowledge of process and principles to market your services with integrity and success.
Making Mediation Your Day Job will help you take marketing-speak and translate it into approaches that make sense to mediators. It will take the slick salesman out of mediation marketing and inspire you to approach marketing in a way that resonates with who you are. You’ll emerge from reading it with a marketing plan you actually want to carry out.
