How to Get the Most from this Blook

Beginning with this chapter, much of the remaining book will be interactive. To get the most from it, you should engage the book instead of simply read it.

I will offer exercises for you to complete, most of which are reflective in nature and would benefit from a written response you can edit over time. By writing down your responses to the exercises, you’ll begin crafting language you can use later in your marketing efforts.

I recommend that you create a new word processing file or purchase a journal-style notebook for this purpose. In doing so, you’ll create a special place for your practice-building efforts to take shape and which will hold your hopes and dreams for the work you love.

The upcoming exercises are designed to build on one another and create direction and momentum for you over time. So, if you skip some exercises, I suggest you revisit and complete them before moving on with later ones. Even if an exercise seems similar to one you’ve done in the past, I believe you’ll find it helpful to update your thinking in preparation for moving forward with the more advanced reflecting that comes later.

Some exercises will take fewer than five minutes, others may be ones you ponder for a while before completing. Instead of moving ahead with the book, I encourage you to take the time you need to flesh out your thinking in an exercise. While it’s likely you’ll return to some exercises to refine over time, having a basic foundation from which to build later thinking will serve you well.

Copyright © 2006 by Tammy Lenski. All rights reserved.