How to make ADR marketing part of your routine

A teleseminar participant recently asked me for advice about making time to do the marketing necessary to build a truly healthy mediation practice. I’m already working full-time as an attorney, she said, and have a family. Exactly when would I market my mediation services…midnight?

Making Mediation Your Day Job offers an entire chapter on the topic, of course, and I’ve also written about it here in articles like Do You Let the Urgent Get in the Way of the Important? and How Much Time Should You Spend on Marketing?

Chris Brown of Branding & Marketing blog — and a generous contributor to my book launch prize giveaway — recently wrote a terrific article, Make Marketing Part of Your Business Routine. She discusses her own marketing routine and categorizes activities according to frequency. It’s some good insight into the way a marketing pro does it for herself. For example:

Quarterly:

• Review goals/review progress
• Compile tracking reports on key performance indicators
• Compare marketing goals to company goals
• Do a mailing of a direct mail letter, newsletter or other communication piece
• Have a long coffee conversation with my “partners in crime” — trusted business buddies who are willing to talk strategy, swap headache solvers and share ideas.

What’s your routine?


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