Making an ADR Blogging Commitment

Several months ago, I saw data reporting that hundreds of new blogs are created each day, but most are abandoned within weeks or months.

To get the benefit of having a blog, you have to, well, blog. You need to make a commitment to do it regularly and for the long haul or you’ll have started something that had great potential but didn’t yield because you didn’t invest enough to make it successful. It may take six to eight months for your blog to begin bringing in clients, depending on how much time you put into it and how effectively you’re speaking to your desired audience demographic.

What does it mean to blog regularly? Generally, it means posting two to three times per week, at least at the start. In the long run, depending on your target market, you may be able to get away with once weekly or less. If you target an audience that’s tech savvy and familiar with blogs, they will probably expect more frequent posts than an audience that tends to surf less frequently.

The bottom line: You and your audience determine the best frequency for reasonable payoff. Get started, find your voice, find your writing rhythm. Gather feedback from your readers, adapt and tweak as you go. And in the last section of Making Mediation Your Day Job™ you’ll set your agenda for creating the kind of ADR business you most want.

Copyright © 2006 by Tammy Lenski. All rights reserved.