Mediation marketing quote of the month, october 2007

“We’re living in a round-the-clock society, and people need access to you when it’s convenient for them. They need access to your e-mail, your voice mail, your pager, your fax machine, even a human being–anything that makes it easy for them to initiate or continue a dialogue with you. That means embracing the technology that allows them to communicate with you. A fishing and bait store in Maryland opens at 5:00 a.m., just the time when fishermen need it to be open. That’s also the time when none of its competitors are open. No wonder it’s doing such a brisk business.”

– Jay Conrad Levinson, Guerilla Marketing for Free