Mediation target markets and market niches: not the same
July 9, 2008 ·
In the first group call for the Making Mediation Your Day Job Summer Book Club, conversation about mediation marketing turned several times to selecting the right target market for your ADR business, and differentiating between a market niche and a target market.
Click the link to listen to a 5-minute clip on the difference between mediation market niche and target market.
You’re welcome to join the book club at any time along the way. The next club call is this Friday, July 11, 12-12:45 pm EDTime, and calls continue every two weeks through August. Signup is simple and I’ll never share your contact information [note: if you can't view the short signup form in your email or RSS reader, just click on the title of the article]:
Tammy,
FYI…your post says next Friday is June 27, but it is really July 11.
Marvin, thanks so much for the catch! I’ve updated the post to correct the date error.