Naming Your Domain: Make It Easier for Clients to Find You Online

If you didn’t know Google’s website address, could you guess it? What about Netflix? Or Mediator Tech? You sure could, and these domain names make finding these service organizations’ website a whole lot easier. That’s what your domain name should do for you.

Perhaps a prospective client met you at a gathering and recalls your name. Or maybe they read a press release about your ADR business and want to read more about what you have to offer. Or maybe a friend mentioned you to them and now they want to track you down.

They could Google you, of course. The risk is that their search might yield other ADR providers that catch their attention, or that they don’t find you at all. Ideally, your domain name (the name that somone types to find your website, like www.mediatortech.com) should be guessable and memorable.

The growth of the ‘net means more competition for eyeball time and a whole lot more domains out there with potentially similar names for similar services. To walk you through the important considerations behind naming your website, I’m starting a short series on the subject today and will continue with it over the next two weeks.

Already have a domain name and are thinking, “It’s too late to change it”? Not to worry! There are strategies for managing this and I’ll cover those in the series. The next article is Name Your Mediation Domain: Why ADR Practices Should Have Their Own.

Tags: marketing mediation, adr website advice