Reframing Your Offer: Finding the Overlap and Noting the Gap

In Exercise 2.2.4, you generated a list of the kinds of general conflict management or dispute resolution problems the people you contacted would want help solving.

Let’s take that list, do some initial work with it, and in the next post you’ll begin formally reframing the offer and benefits your public may most want from you.

Exercise 2.2.5: Where’s the Overlap?

With your list from Exercise 2.2.4 in front of you, pull out your responses to Exercises 2.1.1 and 2.1.2. Are there places of overlap between the newer list and the initial responses? If so, write them down in your notebook, journal or computer file under this current exercise number (for easy reference later). If there’s implied overlap, such as an item that you didn’t think of earlier but were reminded as a result of Exercise 2.2.4, be sure to include it as well.

Exercise 2.2.6: And Where’s the Gap?

Next, put your list from Exercise 2.2.4 beside your response to Exercise 2.2.2. Where are the gaps between the two lists? Specifically, what are the kinds of help your informal poll told you people want and aren’t on your 2.2.2 list?

In the next post, you’ll work with the two responses/lists you generated today to begin framing the offer you make to your target audience, or those people you’d most like to serve.

Copyright © 2006 by Tammy Lenski. All rights reserved.