Services
Mediation marketing and web strategy for ADR professionals
It’s frustrating to be a mediator and see all the places your community and your market could – and should – be using your services, but aren’t. It’s frustrating to know you can make a genuine difference in people’s lives and work but not to have found the path that connects what you offer with what they really need.
You’re not the only one who thinks so. I was there a decade ago and ADR luminaries like Bernie Mayer have written books about it.
Imagine what could be achieved if this happens instead:
- You dramatically increase the number of ideal potential clients who find and connect with you.
- You discover how marketing can be something you look forward to and excel at.
- You differentiate yourself and make your business stand out.
- You build strong, ongoing relationships with prospective clients so they turn first to you when they have a problem you’re ideally suited to help them solve.
- You overcome any discomfort with online tools ideally suited to help mediators build business.
- You have access, whenever you need it, to someone who cares as much about your business success as you do…and completely understands the mediation field and market.
I can help you make it happen.
ADR practice development options
Mediation marketing strategy
A sound foundation is the difference between mediation marketing that delivers optimal results – and clients! – and one that stumbles along, filled with “opt and dropped” attempts.
I’ll work with you to:
- Craft a marketing strategy that meshes with who you are, how you like to work, and what you most want to achieve.
- Select and focus on the strategies most likely to jumpstart your ADR business.
- Overcome obstacles that are getting in the way of you acting on your plan.
- Develop methods that have you looking forward to marketing your mediation or other ADR work. Really!
Web presence and design
Once you’ve got a solid mediation marketing strategy, you need a viable web presence that helps prospective clients find you and evaluate you, draws them to your site and makes them want to return, and differentiates yourself from your competition, and motivates prospects to seriously consider both you and the services you offer.
If you don’t yet have a website, I’ll:
- Create one from WordPress, market-leading and search engine friendly software you can use for both static (traditional) and blog sites.
- Give you a customized look that’s consistent with your business brand.
- Find and install add-ons that give you the best website features for your needs.
- Offer patient, straightforward lessons in how to use your new site (much easier than you might think!).
If you already have a static website and/or blog, I’ll:
- Help you evaluate its effectiveness.
- Streamline and customize it to match your business brand seamlessly.
- Teach you how to optimize your current web presence so it’s really delivering for you.
Web strategy
With a solid marketing strategy and well-designed website in hand, your mediation marketing should focus on leveraging the best of the leading-edge web to connect and build relationship with prospective clients in your ideal target markets.
I’ll show you how to:
- Boost your visibility to people in your target market.
- Use concepts you already know as a mediator to begin building relationships and dialogue with prospective clients.
- Build a recurring, attentive audience for what you have to offer.
- Select and learn how to participate in the best social media platforms to find and convert connections into clients.
Your next steps
Interested in one or more of the services I describe above? If you’re seriously motivated to take your ADR practice to the next level of success, then I invite you to take these next steps:
Learn why I’m highly qualified to help you succeed in both the practice and business of mediation.
Learn how to partner with me to jumpstart the success of your ADR practice.
