Setting Your Mediation Marketing Agenda: Focus on a Target Market

January 4, 2007 ·

In Part 4 of the blook I suggested that focusing on a narrow target market is a much more effective strategy than trying to market to a broad group of people. If you haven’t yet sufficiently narrowed or committed to a specific market, then the following exercises is for you:

Exercise 7.3.1: Pick a single target market and identify how to reach it

Review your responses to Exercises 3.4.2 and 4.1.1. Though you may well have several target markets of interest, I suggest that you pick one to develop thoroughly before trying to develop several more.

Pick the target market that you’re most interested in and/or has the greatest need for the kinds of services you offer. Then return to Exercise 4.1.1 and answer every single question for that target market.

When you’re done, you should be able to describe members of that target market, know precisely where to locate and connect with them, and identify their most important problems and interests. Completing this exercise may take several hours, particularly if you need to do a little research before answering some of the questions.

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