Setting Your Mediation Marketing Agenda: Identify Your Goals and Your Start

By now you’ve identified your key services, described them succinctly, in writing and for verbal sharing. You’ve identified activities you enjoy and ways to tap those activities for your marketing efforts. You’ve selected a target market on which to focus and a technology to employ as leverage.

Now it’s time to create action steps for the next 90 days. But first, a break. If you’ve read these recent sections of the blook back-to-back and completed all the exercises one after the other in a short period of a few hours or days, I encourage you to take a brain break before proceeding. Give yourself a day or two of reflection and digestion before drafting and launching your next steps.

Exercise 7.4.1: Set your action agenda

This exercise asks you to commit to three goals for the next 90 days, identify the very first action step for each of the goals, and identify the date by which you’ll have completed those first action steps.

Goals: Make them concise. Pick ones that light a fire under you. Make them measurable in some way, so that you can whether or not you met them successfully. Make them realistic to reach in 90 days. Don’t overwhelm yourself into inaction.

First Actions: For each goal, identify the very first action you need to take to work toward meeting your goal. An action is something you can actually do, so avoid vague statements like, “Figure out how to connect with members of my target audience.” Instead, ask yourself what’s the first action you must take to begin figuring such a thing out.

Dates: For each First Action, identify a completion date to which you can commit. Make it real and put it on your calendar now. If you’ve scheduled business development time as I recommended earlier in this chapter, write the action steps into those periods.

An example of Goals and First Actions might look like this:

Goal 1: Create a business blog for my mediation practice
First Action: Register my domain name

Goal 2: Connect in person or by telephone with my 21 influential people in my target market
First Action: Identify 3 members of target market to invite for coffee

Goal 3: Create system to build my mailing list
First Action: Select an autoresponder service

Copyright © 2007 by Tammy Lenski. All rights reserved.