Small business marketing experts share their top secrets

Small Business Trends’ Anita Campbell had a terrific idea.

She emailed the world’s top marketing experts, small business experts and bloggers with a simple request: Please share one of your best kept marketing secrets.

The result is Top Experts Dish with their Best Kept Marketing Secrets, a veritable goldmine of marketing wisdom in bite-size chunks. The list is also a terrific source of marketing blogs for your reading pleasure. Here are a few of my favorites:

Jackie Huba, Church of the Customer – “Attracting is the new selling. It is the least-visible, and least-examined principle behind most companies today that are growing quickly through word of mouth.”

Toby Bloomberg, Diva Marketing – “Forget what your mama or your preacher taught you. The Golden Rule does NOT work for developing marketing strategy. Your customers do not want to be treated “as you would like to be treated.” In understanding your customers you might discover that their values, needs and expectations differ from yours. New Golden Rule For Marketers: Do Unto Your Customers As THEY Would Like To Be Treated.”

Drew McClellan, Drew’s Marketing Minute – “Do Less. One of the most tempting aspects of marketing is the veritable smorgasbord of different marketing tactics that you can toss into a marketing plan. It’s almost overwhelming.

And by the way…

Speaking of marketing, watch for a big pre-release announcement about my mediation marketing book, Making Mediation Your Day Job. I’m putting together a list of prizes to give away to a bunch of lucky readers and some of my favorite web designers, business coaches, PR experts and small business service providers are pitching in to help make the book’s release a big virtual party. This is going to be fun!

Copyright © 2008 by Tammy Lenski. All rights reserved.
Photo credit: Konrad Mostert