Why your website needs a good 404 page
June 1, 2008
You’ve seen them. Those white, mostly blank web pages that say, in large bold lettering, Not Found.
They’re 404 error pages, the pages visitors to your website land on if the URL they tried no longer exists. People can end up on 404 pages when you move a page, rename it, delete it, the link they clicked had a typo or other error, and when they mis-type the URL.
Why you should care
You should care about this because 404 error pages are an opportunity. [Read more]
