Calculate your GQ (google quotient)

If you don’t show up in Google, you don’t exist.

So say the authors of Career Distinction: Stand Out by Building Your Brand. They’re right.

And I’d add, “If you don’t show up in Google with results that show your professional credibility, you might as well not exist in the ADR marketplace.”

I’ve talked before about the value of Googling yourself periodically. Career Distinction’s William Arruda and Kirsten Dixson have elevated self-Googling to an entirely new level with their Online Identity Calculator, which promises to determine your GQ or Google Quotient. That’s their term for the breadth and depth of your professional web presence, the kind of snapshot mediation clients will take of you…often before they ever pick up the phone or email you. [Read more]