Going all the way before the first date: the folly of sham link exchanges

July 6, 2008

mediator web presencePicture this: You’ve got your eye on someone special. Maybe you haven’t met them yet but have worshiped them from afar. Or maybe you just met them in passing at a party, but barely know them. But you heard they’re popular and you’d love a little of that popularity to rub off on you.

You decide to email them. “Hello, I’m a really big fan and I just know we’d be a good match. Would you be my friend? Or maybe we can just hop in the sack right away?”

Yeah, right. [Read more]