The secret to writing a successful and outstanding blog

Every now and then, a resource comes along that I just know will make a real difference in mediators’ business lives.

Now that I’ve gotten a sneak peak at Liz Strauss’ brand new e-book, The Secret to Writing a Successful and Outstanding Blog, I know it’s going to be one of those very resources.

If you’ve been a Mediator Tech reader for a while, you’re no stranger to Liz’ name. Called “perhaps the most influential relational blogger on the Internet” by EatonWeb, Liz is the creator of a blog that had 50,000 comments by its second anniversary, the mastermind behind SOBCon (my favorite conference ever), the smarts behind the Perfect Virtual Manager, a contributor to my virtual book launch prize drawing, and the subject of a number of prior posts here on Mediator Tech, including How Blogs Can Build Relationships. Phew. She’s one busy woman!

She’s also the person who said to me, [Read more]

How to make your ADR website a must-read

What’s the key to making your ADR website a must-read for prospective mediation clients and your target market?

It’s simple. And mediators will get this right away: Make it useful. You make yourself very useful to your clients, so why not to your prospective clients as well?

Business blogging pro Chris Garrett, whom I had the good fortune to meet and learn from at SOBCon ‘08, offers wisdom for just how to do it. Here’s an excerpt from [Read more]

Calling all current and would-be ADR bloggers: SOBcon08

Are you thinking about starting a blog as part of your mediation marketing strategy? Have you already begun blogging and want to increase traffic from your target market or learn how to make your blog better?

Then I hope I’ll see you at SOBcon08: Biz School for Bloggers, May 2-4 at The Summit Executive Center in the heart of Chicago’s Magnificent Mile. I attended SOBcon07, the conference’s inaugural year, and can tell you without reservation that it was the best conference I’ve attended. Ever. Of any type. [Read more]