The secret to writing a successful and outstanding blog
June 23, 2008 ·
Every now and then, a resource comes along that I just know will make a real difference in mediators’ business lives.
Now that I’ve gotten a sneak peak at Liz Strauss’ brand new e-book, The Secret to Writing a Successful and Outstanding Blog, I know it’s going to be one of those very resources.
If you’ve been a Mediator Tech reader for a while, you’re no stranger to Liz’ name. Called “perhaps the most influential relational blogger on the Internet” by EatonWeb, Liz is the creator of a blog that had 50,000 comments by its second anniversary, the mastermind behind SOBCon (my favorite conference ever), the smarts behind the Perfect Virtual Manager, a contributor to my virtual book launch prize drawing, and the subject of a number of prior posts here on Mediator Tech, including How Blogs Can Build Relationships. Phew. She’s one busy woman!
She’s also the person who said to me, “Write Making Mediation Your Day Job. Now.” Since I already trusted Liz’ smarts, and knew she had a background in the publishing industry, I knew I should listen to her. So I did. You should, too.
Liz’ e-book had me at the very first sentence:
A conversation is going on. It’s happening on blogs, via podcasts, and in interactive videos. People are building trust and forging bonds with colleagues and friends. Online friends meet for coffee and conversation all over the world. These relationships cut across traditional rules and business hierarchies. The ease and authenticity of those relationships are radically changing the way business works – right now.
Are you listening? Do you see how business is changing?
Liz’ insider’s quide to building conversation online is 68 practical pages that explain how to make the leap from offline writing to online conversation. It’s a one-stop tool for bloggers who want to build community, conversation, and relationships that grow business. And it’s worth every cent of the $29 purchase cost.
Get Liz’ e-book here: The Secret to Writing a Successful and Outstanding Blog
And while I’m at it…
Register now for the “Making Mediation Your Day Job” summer book group
Beginning this Friday, June 27, 12-12:45 pm Eastern Time, and continuing every two weeks through August, I’ll be hosting a telephone book group. We’ll delve into my book chapter by chapter (not necessarily in the order printed), discuss your questions, and brainstorm solutions to your own mediation marketing challenges. There’s no charge beyond purchasing your own copy of my book, and your registration entitles you to join one, some, or all of the 45-minute telephone conversations.
Thanks, Tammy.
It took me years to put this book together in such a simple and readable form.
What an offer your book camp is . . . just buy the book and you get the author!! Wow!!
Hey there, Liz. I hope the kickoff for the e-book is going fabulously!