Website Typography Turn-Offs
May 9, 2006 ·
Fellow blogger ME “Liz” Strauss has a great article today on the 5 Type Turn-Offs that Are Exit Only. There’s some good information on the kinds of website typography mistakes that are so annoying they actually encourage people to leave your site—quickly. Among Liz’s understandable pet peeves:
83 typefaces and type fonts — ooo, oww, ouch! Help me, please. My eyes don’t know where to go or how to focus. Ever notice how templates stay within 1 or 2 type fonts? Designers know that it’s less distracting to keep the number low and simple.
72 colors — there aren’t that many that go together and colors are even more noisy than type fonts. End of story. Same reasoning as above.
Vibrating type on dark backgrounds — You might not be aware, but colors can vibrate on dark backgrounds, particularly red on black or dark blue. Please be careful how you combine your colors — motion sickness could occur, if you’re not. Thank you. I mean that. Motion sickness and migraines are related.
As Liz so aptly points out, these kinds of mistakes actually cause “reverse blog promotion.” Building a mediation or ADR business is hard enough without inadvertently turning folks off!
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